"For us, it all happens below the waterline. That’s where performance is shaped, progression is unlocked, and the magic begins."
Jon White - Founder - January 2026
Pure Focus
Every foiler is chasing the same feeling: effortless flow, silent speed, and total connection. The pure flow that only a foil can deliver. No sails. No lines. No paddles. No motors. Nothing to interrupt the experience.
For us, it all happens below the waterline. That’s where performance is shaped, progression is unlocked, and the magic begins.
By stripping away the noise and the distractions, we create space to educate, inspire, and help riders make smarter choices. When you understand your foil, you ride better. When the setup is right, the flow comes naturally.
#ONLYFOILS
PASSION
We live and breath foiling, we immerse ourselves in the technical and test to understand the incremental gains.
We don't believe in big changes but rather prefer to understand, recommend and test to make the small improvements repeatable.
Rider Influenced
Call us pessimists, but we don’t blindly believe the hype churned out by brands. Foiling is full of noise. Endless opinions, comment-section experts, and marketing claims that make choosing the right setup harder than it should be. We prefer to dig deeper.
We listen to riders. Real riders. Everyday foilers who put in the hours, use the gear, and feel the differences on the water. We combine those lived experiences with pro-level insight from people who truly know their craft.
By cutting through the clutter, we focus on what actually matters and present clear, empowering guidance. No overload. No confusion. Just honest insight that helps you make better decisions and ride with confidence.
Insight Over Hype
Our Values
Discover our values, and what drives us forward...
Why we do it
Foiling is at its best when everything clicks beneath your feet. Too many riders get stuck guessing, missing the small changes that make a massive difference. We exist to cut through the noise and help foilers spend less time guessing and more time flying.
How we do it
We focus only on hydrofoils and the components that define their performance. Through rider insight, real-world testing, and transparent supplier integration, we turn technical detail into actionable guidance. Every recommendation is informed, every upgrade intentional.
What we do
The Foil Hub curates the world’s leading foil brands and supports them with education-driven commerce. From fuselages to stabilisers, masts to front wings, we make it easy for riders to upgrade with confidence - unlocking better performance, more control, and more fun on the water.
About Me
2019
++++ Kite Foil
2022
++++ Wing
2023
+ Prone
+++ Pump
2025
+++ Downwind
2026
? ? ? ? ? Parawing
A jack of all trades, master of none...
But that's the fun bit isn't it?
Education
Everything we do starts with why and we want to answer that for you.
Journey
The joy of foiling is the endless progression, there is no end.
A team with a goal
Real riders improving your ride.
Jon @ The Foil Hub